THE LONG-AWAITED NEW HEARTLAND BOOK

Available on Amazon.com

In 2008, we watched as trillions of dollars vanished before our eyes, enveloped in the crash and burn of Wall Street’s bottom line. As working Americans and retirees awake from the aftermath, we’re searching for answers and alternatives to the reckless loans and dicey short-term bets that ravaged our savings and retirement assets.

Up From Wall Street: The Responsible Investment Alternative makes the case that there are strategic and socially responsible investment paths that have the capacity to rebuild our economy and infrastructure, reinvigorate our cities, and create the highly-anticipated green jobs of the future.  Through real-life stories and case studies, our Executive Director Tom Croft, the author, illustrates how the responsible investment of savings assets, pensions, insurance funds, and other trusts can generate positive social, economic, and environmental benefits - along with financial returns.  Included in the book is a new “Field Guide to Responsible Capital,” which contains descriptions of investment funds that are, together, managing over $30 billion.  The Guide provides a detailed review of some of the inspired firms and projects in which they’ve invested.

Commissioned by the Heinz Endowments, the book was launched in September, 2009 as part of a campaign to educate the public and pension investment leaders about responsible investment.  The book aims to set a new path toward responsible long-term investments in good jobs, affordable housing and the green economy in the U.S. and Canada. The SVA/Heartland office contracted with Pro-Media Communications, a progressive public relations firm based in New York and San Francisco, to initiate the campaign.  The book is published by Cosimo, Inc., a specialty publisher in NYC.  In addition to an environmentally-friendly paper-back field guide format, the new book will also be released as an E-book for the Amazon Kindle.

Advance Praise for Up from Wall Street

“I hope that.....many of the people who pushed for change in Washington, D.C. across America and our neighbors to the North will read this book.”

--Richard L. Trumka, President, AFL-CIO



                                                AVAILABLE NOW!